Success
The Star Trek franchise is arguably the most successful science fiction franchise of all time. Even some of the catch phrases from the show are part of our societal vernacular. What is fascinating is that the original show was not necessarily a raging hit when it was on the air. It did not have a sustained period of airtime, and momentum for the show has certainly “ebbed and flowed” over the years. Still, the run of syndication, the spin-off shows, the subsequent movies, and the cult-like following has made it a lasting icon of American popular culture.
Keeping it “alive”
The conventions and the dedicated fans have continued to keep the original show alive, and the entertainment industry has certainly earned a lot of “mileage” off the cast through promotions and merchandising. Still, there is always a possibility that one more production will kill the icon, or at least cripple any possibility for future success. Star Trek itself has had a number of those moments. Here are a few thoughts on why it might be a good reason for Star Trek to stay “dead”, even though it may never be truly gone from our memory.
Making a cheap buck
A new Star Trek film may be seen as an attempt to make a quick and cheap buck on a classic legacy. Critics are always wary of sequels and remakes, so a new version might not live up to societal or critical standards. The recent “Clone Wars” movie was not well received for that very reason. While it was a Star Wars film, the productive, dialogue, and storyline were sub-par at best.
Too much competition
When Star Trek came out, there wasn’t much in terms of science fiction competition. Today (thanks partially to Star Trek) there are many fantasy options for fans to choose from when it comes to books, comics, and movies. Therefore, there will not necessarily be a default loyalty to a new Star Trek film. Ultimately, each new generation decides what they find to be popular. Just because it was innovative in the past does not mean that it will have a following in the future.
Ruining the legacy
Another distinct reason to avoid a remake is that it could hurt the legacy of the entire franchise. Star Trek itself has had miscues along the way, but so far it has weathered them. For example, Star Trek The Motion Picture is largely considered a terrible film, even to diehard Star Trek fans. The fact that Star Trek II was even made is an example of the strength of the fan base. Still, even longtime fans have their limits. A remake could rekindle the flame of devotion, or it could be the final nail in the entertainment coffin.
Worth the risk?
The Star Trek franchise has sustained some unsuccessful films and some spin-off shows with poor followings. They may be able to get away with a new film version, but no franchise can assume that they will have lifetime success just because of past victories. The new film will either win a new generation of fans, or it will possibly end what has been a great “mission”.
Airtime,